3 Small Business Marketing Tips By Count Dracula

Ever watch Sesame Street?Sure you have. It’s one of the most famous and long running television shows for children. And while most business owners may dismiss this show as something light and fluffy for kids, don’t make this mistake because there are a ton of small business marketing lesson going on in every single episode.Take Count Dracula for example.Remember this character?He’s the guy with the pointed nose that teaches kids how to count. And have you ever noticed how Count Dracula enters the room bouncing up and down, like he’s walking on his toes? And that voice. Who can forget Count Dracula’s voice?So anyways, I got to thinking about all the ways you can use Count Dracula to give your small business marketing a boost. And before you say this is silly, read this short article and see for yourself.3 Small Business Marketing Tips By Count Dracula:1. Successful marketing is all about your numbers.Count Dracula’s specialty was teaching kids how to count. He did this by counting on his fingers, and by counting objects.Small business marketing is all about counting numbers too. That’s all it boils down to… your numbers. Can Count Dracula add up all the money you made from your last campaign, or not? Did you add a hefty number of new customers to your business, or not?So make sure you track your marketing so you know your numbers.2. Add a big character to your marketing.The cool thing about Count Dracula, and all the other characters on Sesame Street, is that they are unforgettable. This is done on purpose. For two reasons: First, the producers of Sesame Street want to give kids a reason to watch each show. And having strong (and memorable) characters does this. And second, strong characters help kids remember the lesson being taught. And that’s the #1 goal of Sesame Street.Same goes for adding a strong (and fun) character to your marketing. It makes your marketing memorable. And it helps you get your message across.3. Be somebody.Notice how Count Dracula is somebody. He stands for something. He’s the guy who helps kids learn how to count. And as we were just saying in the last tip, for this reason he is memorable.What do you stand for?Who are you?If I asked three of your customers to answer those questions, what would they tell me? Make sure nobody says, “Oh he’s the guy who sells me lawn supplies (or whatever you do)” because this makes you a common commodity. And that’s not the place you want to be.So there you have it.Three small business marketing tips by Count Dracula.

Do Not Take This Piece of Small Business Marketing Advice

What I’m going to share with you in this short article is a blunder I made that can SAVE YOU a ton of money on advertising that doesn’t do a darn thing to grow your bottom line.In fact, if you do any kind of consistent small business marketing, then what happened to me will more than likely happen to you.Let me set the stage for you:So I’m knee deep in launching a business in an unusual (and awesome) niche. And as part of this launch, I am advertising in three places.The first place is pulling in leads like nobody’s business.The second place is an utter bomb.And the third place is working okay.This is typical for a marketing campaign. But I decided to email the rep who sold me advertising in the second place to tell her that her publication had not sent me a single lead.Want to know what she said to me?I quote:”To address your question, the September issue just arrived in subscribers’ hands…. so you need to give it some time to measure any tangible results… continuity and frequency are all important with print advertising and results.”What’s interesting is that my ad had been read by subscribers for three weeks which is more than enough time for a good direct response ad to work. And I know this ad was good because like I said it was working well in two other places.But here’s the bigger point:This rep is trying to explain the poor performance I got from her publication by telling me I need to advertise more before I get a few leads.This is NOT true.And in fact it’s advice that will put you in the poor house.Direct response marketing (aka DRM) is designed to elicit results as soon as your marketing runs so there is no need to wait for results.And if you get zippo results then it means one of three things:Either your small business marketing piece is no good.Or your market does not want what you are selling.Or the place you are advertising is wrong.In my case, I know this publication is wrong for me since my advertising is working in two other places.So the message is to be careful (very careful) when you advertise.It’s a jungle out there saturated with sales reps that are more focused on getting your money versus trying to help you grow your business.What do I suggest you do?1. Track your results like a momma bear watching her cub.2. If you don’t get immediate results then drop the ad or drop the advertising media.3. Test your ad somewhere else (less costly) before rolling it out in an expensive publication.

Business Marketing Consultants Serve An Important Role

Business marketing consultants are experts in marketing and product trends. They can come in and help a struggling business return to profitability, or they can simply help a business take its marketing plan to the next level.Business marketing is simply the promotion of a product to a specific target market. Over time, you can see trends develop in marketing tactics. So it’s helpful to have someone to handle the dynamic field of business marketing so you don’t have to keep up with changing trends on your own. As you may have seen yourself, one advertising plan may work great while another falls flat. If you cannot figure out the reason, you should probably turn to a business marketing consultant.Sometimes, business marketing consultants play the role of saving your business. They are trained to be keen on details that entail change in the marketing trends. As known experts in this field, they retain and/or win customers. They should have the most up to date techniques in this area. Also, these consultants can bring your company to a higher level because they can control the flow of your market. With the strategies that they know, they can easily flip the coin help turn things around for you. Actually, with the advent of technology and its further growth, business marketing consultants are more in demand than ever.Because of the use of these consultants, they now embody a greater role in the world of business. Therefore, their rates have gone up as well. Some companies might not be able to afford their service. You may be able to pay for just one project, but that is not always enough to evoke major change for your business. So, some companies should probably consider hiring a freelance consultant or look for a more affordable consultant available through an agency. It’s also possible to find someone who is still in training that you can employ once they are ready to be of service.Thinking about the future of the business is important. Even if the first quarter gave you a good result, it does not mean that the next quarter will. You have to look at the long-term results you want for your business. To plan better for the future and obtain a more accurate forecast of what the coming quarters may bring, you should consider turning to the experts, business marketing consultants.