What Can Digital Business Marketing Companies Do?

Digital business marketing companies can do a number of things. However, their services vary from one case to another. Ultimately, it’s best to start with defining the types of marketing services that your business needs and find a company whose profile matches your requirements.A digital business marketing agency is more commonly referred to as a marketing firm, online marketing agency or just an advertising agency.Firstly, they can help you with all major types of campaigns:
Acquisitions – These include product launches or a quick introduction to newly added services
Retention – The main purpose of this type of campaign is to keep your existing customers and if possible increase brand loyalty as well
Membership – As the name suggests, this type of campaign is meant to target individuals who are likely to enjoy the exclusivity that only a membership from your company can offer
A business marketing company typically offers services across all major advertising platforms.
Print – Newspapers, magazines, brochures
Press advertising – Press conferences and press release creation and distribution
Outdoor media – Billboards, signage, and flyers
Internet – Pay-per-click ads, website banners, priority search engine ads
Direct mail and email newsletter marketing
Exhibition graphics
Now, most people also seem to assume that marketing companies can only produce tangible work. However, a good agency will also be effective working behind the scenes and planning tactical action with middle or executive level management, if necessary. In fact, brand building is one of the key services that the top marketing firms offer. Brand awareness and loyalty are always a tremendous asset for any company to have, and it’s what a good marketing firm can offer you – if, that is, you chose the best firm to work with in the first place.Brand recognition usually includes the following steps:
Defining the brand strategy of your business
Using your brand to define your corporate identity
Determining the methods to incorporate to help increase brand awareness
Reinforcing brand awareness by using trademark logos and designs for your marketing and operational materials, which may range from business stationery, name cards, and product packaging to promotional giveaways
Lastly, in recent years the services of a brand marketing companies have also extended to the Internet. Now, it is not uncommon to expect a marketing company to work as your Internet marketing specialist as well. They tend to be particularly adept at offering the following:
Website design and development
Content creation and management
Search engine marketing and analytics
Electronic store management
Technical support and maintenance
Being aware of the various types of work that a branding and marketing firm may perform on your behalf should help you better identify specific marketing objectives of your company. Start with something general.
Increase sales
Increase market share
Expand market reach
From there, a good marketing company should be gradually able to help you in enumerating specific courses of action you can take to accomplish your goals. Never sign with a firm that can only offer you vague assurances or – worse – fervent but empty promises that are not backed by any kind of proof of their specialized skills or even just their sincerity.

Small Business Marketing From Finish to Start

“Maybe the start line was supposed to be your finish line. Don’t be afraid to walk backwards.” Author:TabloNormally whenever we think of taking on a project, we lay out the plan and define the tasks necessary to accomplish the goal. Consider something as basic as building a house. The builder and the buyer agree on the basics – number and size of bedrooms, bathrooms, kitchen layout – the eventual “footprint” of the house. It then becomes the responsibility of the architect to develop blueprints which will be submitted to the town or local authority for approval. Once approved, the builder will assign a project manager to move through the steps to completion.Here’s where small business marketing works best, when the parties work in reverse order. The client (the internal marketing manager or the external business decision maker) needs to embrace the idea of where they want to end up. And unlike the house building example, there are many different choices to define success.For example, success could simply be defined as a growth in revenue from an existing run-rate to a run-rate with a higher number. For example, lets say the business has been growing 10% a year for the last 5 years, and the goal and purpose of marketing is to improve that growth rate to 20% a year over a reasonable period of time.Success can be the launch of a new product, a new service, a new solution with a return on investment higher than other launches of the past.Now to achieve those goals, marketing begins to work, for lack of a better word – backwards. The marketing professional starts at the finish line, incorporating one or more goals that need to be achieved. Marketing looks holistically at the various components that can be engaged in order to handle those project steps similar to the building project manager. However, since marketing activities (also known as the marketing mix) can have varying costs, and different choices require more or less time to check it off as complete.Here’s an example of a small business marketing process and plan.Let’s begin with a goal: Grow the revenue by 20 percent over the next 18-24 months.Why not a firm date? It’s foolish in an ever shifting set of marketing tools and popular formats to set a hard date. Imagine building a plan before Facebook, Twitter and LinkedIn took off. Odds are good that the completion date would be considerably impacted by these “new” mediums of communicating with buyers and influencers.In this author’s opinion, the center of the marketing universe is a good website. A great website is better, but should be a living tool that adapts to changes in the way people choose to search for information. So a good website will suffice as long as it provides slightly more than basics about the company, the product, the brand, the solution, and a place for visitors to go for information.Landing Pages must be Clean and Simple (and Device Agnostic)Inside the website is our landing page(s). A landing page is where, when someone does a search, and finds your ad (more about that later), clicking the ad link brings them to a specific page directly. Thus, they should not have to plow through the history of the principals, the location of offices, awards, past downloadable PDFs, webinar replays, etc., etc., etc. by bringing them to the home page.Instead, they should go directly to the page on the website that speaks to the topic via keyword(s) that they searched for, and the “bait” used in an ad to get them to click the ad. Most people are smart enough to roam around the website on their own, to learn more about the company if they are interested. But the goal of that landing page is to respond to the SPECIFIC need, and the SPECIFIC solution, which brought them there to begin with.OK. Let’s assume we’ve got that solid landing page (quite likely several for each of the solutions, products or campaign being run). How did people get there? In a world of literally MILLIONS of pages, how did they find yours?The magic word is CONTENT.Content should not be confused with advertising. In fact, advertising posing as content is quickly discovered as such, and harms the brand deeply. Content is education. It is sharing opinions, experiences, thoughts, ideas, successes, and without an obvious goal of getting something in return beyond an acknowledgement that the author is a subject matter expert, and is willing to provide information without a hidden agenda. The altruistic motivation is what buyers crave far more than clever jingles, surveys, puzzles, or quizzes.Think about your CompetitorsNow we move back some more. Who are your competitors and what do they know, do, offer, profess or otherwise claim that whether real or not, is intent in casting their goods in a more favorable light then your own. Often these claims (real or otherwise) are unchallenged, simply because they are crafted by expensive marketing research companies, whose lipstick is more attractive that the pig that’s wearing it.Look back at who your competitors were not so long ago. Have they truly created something far better than yours, or have they simply done a better job of convincing buyers that you are yesterday’s news. Having been in the IT sales and marketing business for more than 25 years, there are some companies that come to mind that seemed to never be knocked from their throne – WordPerfect, Lotus 1-2-3, Wang, Digital Equipment, and many other – gone or just consumed by other companies. So while others were innovating these companies rested on their laurels eventually being a footnote in the early days of PCs. And one need not go back 20 years to think about MySpace, the Zune, even Napster.Take the time to evaluate your competitors and create a simple but honest SWOT analysis (S=Strengths, W=Weaknesses, O=Opportunities, T-Threats) so you the marketing efforts can identify the weak spots and attack them.Putting it all togetherThe singular most important foundation a business has for marketing is its database. The database (whether in a sophisticated CRM tool, or an excel spreadsheet). In addition to current and/or former clients, it needs to be constantly fed, updated, parsed, and managed or every other dollar or hour spent will be sub-optimized. The database provides not only the contacts, but a history of business/client experiences – both good and bad. And it is the starting point to uncover any real or perceived “warts” potential clients might find, and an opportunity to address them before going live with campaigns.Now we have all the parts, we need to converge all the actions to drive buyers and influencers to the landing page(s), where we can generate the dialogue and begin to turn clicks into customers. Addressing all of the nuances of email marketing, snail mail marketing, content marketing through blogs, and distribution through social media outlets like Twitter, Facebook, LinkedIn and (especially) Google+. Tie in a moderate budget to generate visits by using Google AdWords and follow up with participation in industry events where subject matter experts are sought out for their knowledge and ideas.Summary: There are specific steps for small businesses that don’t require an excessive budget or an onboard staff. Instead, a marketing professional whose personality matches your business, with expertise in driving measurement results, can add value, improve business results, and help act as a virtual partner in achieving both short and long term goals.

Guide To Business Marketing

Inspired Business Marketing is about getting to the heart of business problems, and solving them with marketing. Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.Small business marketing is a highly creative process that needs to be researched, brainstormed, and nurtured. Effective small business marketing is about creating repeatable processes and systems that consistently apply these principles and strategies. While major corporations have sufficient resources to kick off a thoroughly planned marketing campaign, small business marketing is often on a budget.Having a marketing strategy can be the life or death of a business. The strategy has three components. Find providers of marketing strategy, ideas and services, resources for small business advertising and business to business marketing assistance. Because with the right marketing strategy, your cash flow will increase. Marketing Strategy strips away the confusion and jargon that surrounds what ought to be one of the most straightforward areas of modern business. If you want your small business to grow, you need a marketing strategy that works.Advertising is one of the most important investments a company makes for growing its business. Develop a marketing plan and an advertising campaign no matter what your budget. Advertising is a powerful machine for the people to know what’s on the market. Deliver your advertising message effectively and right on target.For any business to succeed there must be skilled office, marketing, sales, financial and management personnel. One of the easiest ways to bump up your sales is to spruce up your packaging. The integration of marketing and sales is imperative for successful business. Don’t advertise like a Big Business Big businesses advertise to create name recognition and future sales.The practice of Business Marketing is essentially the management of value creation and delivery. Clearly, the goal in consumer and business marketing is shared: to create customers and capture profitable revenues. Inspired Business Marketing is about getting to the heart of business problems, and solving them with marketing.That’s right, small business marketing is a system. Small business marketing is your communication to your customers and your promotion to your prospects. Successful small business marketing is about taking action. The name of the game in small business marketing is… Sales.